EP 65: Converting More Existing Site Traffic with Rob Hammett of Justuno
Episode Summary:
Episode Highlights:
1:57 How did Rob get into e-commerce?
3:22 Conversion Rate Optimization 101
4:43 What are some of the larger changes across e-commerce due to COVID-19?
7:33 Are there any noticeable patterns/trends lately among e-commerce companies and what they’re doing in terms of CRO?
9:55 What are some of the most creative solutions and strategies companies have been using in the wake of the crisis?
20:03 Are the Shopify Plus/larger e-commerce companies doing anything different than smaller ones?
24:06 What are some underdeployed popup strategies that more e-commerce companies should be doing?
28:09 A walk-through of the AI product feed on Justuno and two successful use cases
33:04 What should people AVOID if they are trying to boost their onsite conversion rate?
37:24 What is one piece of content that Rob would recommend?