EP 61: Increase Conversion Rate and AOV with a Buy Now Pay Later Program

Episode Summary:

In “Increase Conversion Rate and AOV with a Buy Now Pay Later Program,” the Messenger Mastermind Team dives deep into the world of Buy Now Pay Later Programs for your ecommerce store.  We discuss which program will work for you, the pros and cons of BNPLs, and how to maximize your customer’s experience with this program. We continue to provide content of how your business can thrive during this pandemic and come out stronger on the other side.

Episode Highlights:

1:28 What is a Buy Now Pay Later (BNPL) program, and what effect(s) has it had on CVG?
3:20 How the business model of Buy Now Pay Later vendors takes the risk away from your business
4:30 How BNPL minimizes risk for the customer, and why that’s great for you
5:10 Why orders put through BNPL programs tend to have a HIGHER AOV
7:15 The psychology of BNPL, and what you need to understand
11:20 Advice for international businesses and BNPL vendors
14:00 How do you get customers aware that you offer a BNPL service?

Resources Mentioned:

  1. Buy Now Pay Later Vendor – Klarna