EP 60: The Changing Landscape of SMS and How It May Affect Your Business

Episode Summary:

In “The Changing Landscape of SMS and How It May Affect Your Business,” the Messenger Mastermind team discusses some recent changes to the SMS channel and how the benefits will trickle to your business. We speak about pricing change, platform competition, benefit changes, and how to adjust your SMS strategy going forward.
 
For more SMS resources, visit: www.MessengerMastermind.co

Episode Highlights:

1:27 What’s up with SMS right now? What SMS strategies should you be using?
9:00 Why SMS’s price is so compelling, and how it compares with other owned channels
12:50 Why is SMS more conversational now? Why is that important?
13:20 Inside info: the future of what’s coming to SMS

Resources Mentioned:

SMS Marketing – PostScript

SMS Marketing – Privy