EP 58: How to Navigate Paid Ads, Content & Owned Channels During The COVID Crisis

Episode Summary:

In “How to Navigate Paid Ads, Content & Owned Channels During The COVID Crisis,” the Messenger Mastermind team talks ecommerce in the COVID Crisis, and the strategies you will need to stay afloat. We cover messaging, tone, placements, and objectives in the paid advertising space as well as what content you should be making. We also cover how you should be taking advantage of your owned channels during this event.
 
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Episode Highlights:

2:03 How is Constantly Varied Gear doing?
5:36 Pro-update on the ad space and ad marketplace right now. What’s going on?
7:25 Why NOT changing your messaging can hurt you
10:00 What are people looking for right now, and how can you be a part of it?
13:06 How you should be approaching content strategy right now
17:01 The ways you should be thinking about OWNED CHANNELS right now: Email, SMS, Messenger